HARN is committed to becoming a leader in the distribution of products and services that deliver “Sustainable Solutions.” Leveraging its expertise and knowledge in product selection and innovation development, the Company aims to meet customer needs while enhancing quality of life and safety through high-quality products and advanced technologies. In addition, HARN provides fast, timely, accurate, and professional engineering consultation services, which serve as key drivers in creating customer satisfaction, strengthening competitiveness, enhancing credibility, building brand loyalty, and generating long-term value creation. Furthermore, HARN continuously seeks worthwhile and appropriate investment opportunities through the following strategic approaches:
- Supply and distribute high-quality products with internationally recognized standards.
- Expanding product distributorships.
- Offering a comprehensive range of products with sufficient inventory to meet customer demand and minimize waiting time.
- Organizing sales promotion activities to stimulate sales growth.
Business innovation development.
HARN supports innovation development and promotes long-term collaboration with external organizations and experts. The Company has implemented various innovation development projects as follows:
1. Vanpha Project
In 2024, HARN signed a Memorandum of Understanding (MOU) for the “Vanpha Project” in collaboration with the Anandamahidol Foundation Scholars Association, Kasetsart University, Silpakorn University, Geo-Informatics and Space Technology Development Agency (GISTDA), SCG, mu Space & Advanced Technology, and the Department of National Parks, Wildlife and Plant Conservation. The objective of the project is to develop carbon monitoring, carbon accounting, and carbon credit assessment for natural forests, covering both above-ground and below-ground carbon storage, through remote sensing technology and assessments based on Tier 3 standards. The project aims to monitor greenhouse gas emission reductions resulting from the prevention of deforestation and forest degradation caused by recurring wildfires in Mae Ping National Park. It also seeks to support the natural restoration of the forest ecosystem by reducing the frequency and recurrence of forest fires.
2. Fire Protection and Safety Systems Business.
In 2023, HARN developed Quick Installation Products as a solution that effectively addresses current market demands, particularly in fire protection and air conditioning systems, where efficient, safe, fast, and environmentally friendly installation is essential. These products are designed as alternatives to traditional pipe welding, resulting in cleaner piping systems and reducing the need for highly experienced labor.
3. Refrigeration Systems Business.
HARN, in collaboration with its subsidiary, Aiyaraharn Co., Ltd., has developed an energy-saving innovation for refrigeration systems under the name “Telechill Smart Solutions (S2).” This IoT Monitoring system is a new product designed to monitor, alert, and record temperature statistics for quality tracking and energy consumption management of refrigeration systems through a real-time control room dashboard. The solution helps maintain the quality and safety of products stored in cold rooms until delivery to customers, while reducing risks and preventing product quality loss more effectively. Importantly, it also contributes to reducing energy consumption in refrigeration systems, lowering operational costs for cold storage businesses, and minimizing environmental impacts in line with the trend toward Net Zero CO2 emissions. This innovation enhances competitive differentiation and supports sales growth opportunities.
4. Digital Printing Systems Business.
HARN recognizes the growing interest in reducing carbon footprints through the use of various technologies that the Company distributes and services. As a result, HARN has adopted environmentally friendly printing technologies to create market differentiation and deliver value to both the business and its customers, including technologies such as CIT, TTO, TIJ, and Laser printing solutions.
In addition, HARN received an “Environmentally Friendly Product” certificate for its “Printing Machine” product group from SCG Chemicals Public Company Limited.
Promoting fair competition.
To ensure that business practices toward competitors comply with international standards, HARN has established guidelines in its Code of Conduct. The Company is committed to operating under a policy of fair, transparent, and non-discriminatory competition, without taking unfair advantage through dishonest or inappropriate acquisition of competitors’ confidential information. HARN also refrains from damaging competitors’ reputations through accusations or negative comments. Furthermore, the Company has not been involved in any disputes or litigation with its business competitors.
Promoting social responsibility throughout the value chain.
HARN supports and promotes strong, progressive, and sustainable business operations under a balanced approach encompassing economic, social, environmental, and corporate governance dimensions. The Company is committed to creating sustainability throughout its value chain, with the ultimate goal of enhancing the quality of life for people in society.
To date, HARN has not committed any violations related to good corporate governance, business ethics, or compliance with applicable laws, rules, and regulations. The Company also maintains standardized safety and legal management practices.
Promoting respect for property rights.
HARN operates its business under a policy that promotes respect for property rights, which has been established as a guideline in the Company’s Code of Conduct. To date, the Company has never committed any violations related to intellectual property rights. In addition, HARN provides channels for whistleblowing and complaints regarding legal or ethical misconduct through the Chairman of the Audit Committee. The Company has established procedures for handling whistleblowing cases, including information verification and reporting the findings to the Board of Directors for acknowledgment.
Customer and Consumer Responsibility Management and Development.
1. Customer Confidential Information Protection.
HARN places great importance on respecting rights and is committed to protecting customers’ personal data collected, used, disclosed, and processed in accordance with customer requirements under its Privacy Notice. The Company has established policies, guidelines, and operational frameworks in compliance with the Personal Data Protection Act (PDPA). To date, HARN has not received any customer complaints regarding the protection of customers’ personal data.
2. Customer and Consumer Responsibility.
HARN is continuously focused on improving its management system in accordance with ISO 9001:2015 standards. The Company also develops employees’ and relevant stakeholders’ knowledge and understanding of workplace safety. In addition, HARN assigns dedicated units to conduct monthly product quality inspections and to review operational systems and service processes, including mechanisms for receiving feedback and complaints, in alignment with company policies, announcements, and operational procedures on an annual basis. The Company ensures that all suggestions and complaints are considered for improvement and that corrective actions are implemented promptly within an appropriate timeframe.
3. Product Standards of Goods and Services.
Products distributed by HARN are primarily certified under internationally recognized standards, including UL (Underwriters Laboratories), FM (Factory Mutual), BS (British Standards), TIS (Thai Industrial Standards), EN (European Standards), and VdS standards. For products manufactured under HARN’s own brand (OEM/contract manufacturing), production is carried out in accordance with BS or ASTM International standards. In addition, all operational systems within HARN are certified under ISO 9001:2015 quality management standards.
4. Product Warranty.
HARN provides a warranty covering damage or defects for machinery and spare parts sold or installed for customers, with a warranty period ranging from 6 months to 1 year.
For project-based work, HARN provides a one-year post-installation workmanship warranty. The product manufacturers also offer a minimum one-year product warranty to HARN, and additional extended warranty coverage may be arranged from suppliers upon customer request for longer protection periods.
5. Goods Receiving and Warehousing Process and Product Transportation.
HARN has insured goods stored in its warehouses to cover potential accidents that may occur during storage or handling operations. In addition, the Company has arranged domestic transportation insurance for high-value purchase orders to protect against damage or loss during transit, with HARN designated as the sole beneficiary. Since 2012 to the present, the Company has had no record of insurance claims arising from major incidents, except for minor accidents occurring during warehouse handling activities, with each incident resulting in damages not exceeding THB 10,000.
6. Customer Relationship Management Plan.
HARN has implemented the ISO 9001:2015 quality management system across the organization. The Company has established a quality policy stating: “We will create customer satisfaction through fast service, high-quality products, and continuous improvement of work processes through personnel development”. In addition, HARN emphasizes strong customer relationship management through various marketing activities, conducting customer satisfaction surveys at least once a year, and providing training programs to enhance knowledge of products and services.
In addition, HARN has established a systematic and comprehensive customer complaint management process through its website www.harn.co.th. This platform is used to manage complaints, monitor progress, and report resolution outcomes across all business units. The Company also conducts customer satisfaction surveys regarding its products and services delivered to customers. The results are used to continuously improve product quality, service quality, and internal work processes on an annual basis.